MarTech Ave. Blog
Marketing | Technology | Sales | Operations | Insight | Best Practices
Reflection on 2023
On the last Wednesday afternoon of the year, I find myself immersed in reflections on the journey of 2023. 🌟 This year has proven to be quite an adventure, filled with both cherished moments and tough challenges. One standout memory was the long-awaited vacation with my family, where I explored the enchanting Yangtze River, absorbing its rich history and culture while soaking in the vibrant energy along this world's third-longest river.
Unlocking the Three Pillars of Effective Marketing Operations: My SaaS Startup Journey
Designing effective marketing operations is akin to conducting a symphony, where each note contributes to a harmonious outcome. Over the years, I've pieced together strategies that have proven invaluable, particularly in the context of SaaS startups. In this blog post, I'll share the three pillars that form the core of my approach, drawing from my experience and highlighting their relevance to my SaaS startup journey.
Embrace Change In 2021 And Beyond
For my 2021, CHANGE was the theme, positive changes, awkward changes, changes that I was well prepared for, and changes that were unexpected, changes at work, in the family, and around the neighborhood. During this holiday season, I wish everyone a relaxing time off and stay safe, strong, and resilient for all upcoming changes and for the new year of 2022.
Reflection Of 2020
Yesterday, I received a video from a best friend of mine about the Christmas celebration for Bit Stew’s acquisition exactly four years ago. With such an unexpected great throwback, I couldn’t help reflecting on what happened around me in 2020.
There are many things I learned in 2020. But if I had to pick a single one to describe all my lessons, it would be Responsible. Learn to be a responsible person, a responsible employee, a responsible co-worker, a responsible team player, a responsible leader, a responsible father, a responsible husband, a responsible son, and a responsible citizen, as a lifetime goal, on any regular day and especially during the tough times.
How to Build Actionable Lead Scoring & Segmentation in HubSpot
Lead Scoring is commonly used for lead qualification and segmentation in marketing. However, the solely point-based one-dimensional native lead scoring model provided by many marketing tools, such as HubSpot, is not sufficient to address the complex business requirement. This article shares some best practices to build an effective and actionable two-dimensional lead-scoring model using the native features from HubSpot.
Invisible Roads and Bridges
Ten years ago, Marketing Operations was still a very new role in org structures. The number of people with Marketing Operations as their job title was just over 100, representing less than 50 companies globally. Today, marketing operations have become the backbone of a marketing team driving marketing excellence and supporting business growth. But what are marketing operations?
Like roads and bridges that connect and transport assets between cities, plants, people, and resources, marketing operations convey all sorts of data across various channels with the governance to provide business insight and join not only marketing programs but also different business units as well as external agencies together to accelerate sales and support business expansion. Marketing operations empower marketing to efficiently scale with quality and consistency.
Align Marketing Operations with Sales
Luque Wang from GE Digital and Zak Pines from Bedrock Data took the stage on May 11, 2017, at MarTech Conference in San Francisco, to share the story of how Bit Stew Systems (acquired by GE Digital) established its integrated marketing operations.
