Reflecting on 2023
On the last Wednesday afternoon of the year, I find myself immersed in reflections on the journey...
Reflecting on 2023
Unlocking the Three Pillars of Effective Marketing Operations
Designing effective marketing operations is akin to conducting a symphony, where each note...
MarTech Avenue - a little ai poem
Martech is the avenue we take, To drive our business to excellence's gate, With tools that measure,...
Marketing Panel at Capilano University
I was so honored to be part of an incredible panel of marketing professionals this week, hosted by...
New Journey with Acquire
With great honor and excitement, I started my new chapter with Acquire early this year. I have been...
Google Analytics Qualification
Having worked on Google Analytics for years, I finally had time to complete the GAIQ (Google...
How to Build Actionable Lead Score and Segments in HubSpot
Lead Scoring is commonly used for lead qualification and segmentation in marketing. However, the...
How to Build a Martech-Enabled SDR Development
One critical component in sales pipeline growth is to build an effective inside sales development...
I am on my Journey
From Vancouver to San Ramon, Boston to Chicago, it’s been an incredible journey with GE Digital. As...
MarTech-Enabled Marketing Operations: Invisible Roads and Bridges
What is Marketing Operations Ten years ago, Marketing Operations was still a very new role in org...
Luque from GE Digital and Zak from Bedrock Data took the stage at MarTech Conference in San Francisco
Luque Wang from GE Digital and Zak Pines from Bedrock Data took the stage on May 11 at MarTech...
10 Metrics that Help You Gain More Insight into Your Marketing Operations
You have a team of awesome marketing people. You have got the right marketing automation tool. You...
How Bit Stew Drive Closed-loop Marketing
Written by Zak Pines, VP, Marketing at Bedrock Data, Inc Insights on connecting HubSpot & Zoho with...
Smart Phone App and the Disruption of a 100-Year-Old Industry
The North American taxicab industry has been a transportation staple for more than a hundred years....