Reflection of 2020
Yesterday, I received a video from a best friend of mine about the Christmas celebration for Bit...
Reflection of 2020
Google Analytics Qualification
Having worked on Google Analytics for years, I finally had time to complete the GAIQ (Google...
How to Build Actionable Lead Score and Segments in HubSpot
Lead Scoring is commonly used for lead qualification and segmentation in marketing. However, the...
How to Build a Martech-Enabled SDR Development
One critical component in sales pipeline growth is to build an effective inside sales development...
I am on my Journey
From Vancouver to San Ramon, Boston to Chicago, it’s been an incredible journey with GE Digital. As...
MarTech-Enabled Marketing Operations: Invisible Roads and Bridges
What is Marketing Operations Ten years ago, Marketing Operations was still a very new role in org...