How to Build Actionable Lead Score and Segments in HubSpot
Lead Scoring is commonly used for lead qualification and segmentation in marketing. However, the...
How to Build Actionable Lead Score and Segments in HubSpot
How to Build a Martech-Enabled SDR Development
One critical component in sales pipeline growth is to build an effective inside sales development...
I am on my Journey
From Vancouver to San Ramon, Boston to Chicago, it’s been an incredible journey with GE Digital. As...
MarTech-Enabled Marketing Operations: Invisible Roads and Bridges
What is Marketing Operations Ten years ago, Marketing Operations was still a very new role in org...
Luque from GE Digital and Zak from Bedrock Data took the stage at MarTech Conference in San Francisco
Luque Wang from GE Digital and Zak Pines from Bedrock Data took the stage on May 11 at MarTech...
10 Metrics that Help You Gain More Insight into Your Marketing Operations
You have a team of awesome marketing people. You have got the right marketing automation tool. You...